Brand, Agency or need a NED?
Brand Owner?
Some Brand owners have their strategy nailed but need help turning it into a stand-out concept. Others need someone from the start – to lead the strategy, from positioning and proposition to values and personality and then into brand concept.
Either way, I’ll bring creativity, ambition and commitment to every challenge.
I work with you as part of your team and if/when it’s required, I bring in trusted partners to deliver various specialist elements in the process.
Need a bit of Ginger?
Agency?
Need to add some credibility to your brand/creative offer?
Maybe you’re a media or digital agency looking to own more of the budget and get higher up the food chain. Or a creative agency looking to raise the bar of your brand planning, creative strategy and charge out rates.
Either way, I can work behind the scenes or front of house to elevate your brand and creative credentials.
Fancy some Ginger with that? .
Need a NED?
Ginger is both sweet and sharp – a perfect analogy for what you want from an NED. Someone you can have a sweet, heated agreement with. But who will also provide a sharp alternative and objective opinion when it’s needed.
Two key roles have shaped my professional experience:
· 2017 to 2025: Chair of the MPA – Manchester’s Media, Digital and Creative industry association.
· 2005 to 2025: Founder, MD and Planning Director IF. agency – one of the UK’s leading independent brand communications agencies. Exited after leading successful management buy-out.
As an NED, I offer deep experience in media, digital, and the creative industries – combining strategic insight, commercial acumen, and governance expertise to guide growth, innovation, and ethical leadership. I have a strong understanding of digital transformation, brand and audience strategy, and investment dynamics.
I’ve a forward-looking, values-led approach that balances creative culture with sound business discipline. A collaborative, curious, and empathetic board level team player who constructively challenges, mentors leadership teams, and fosters inclusive growth in fast-evolving creative and technology-driven environments.
I can promise you a lot of energy and fun as I bring my unique Ginger creativity, ambition and commitment into your world.
Want to add some Ginger to the mix.