Branding starts with you

The Ginger Brand Man or The Gingerbrand Man?

When you are setting yourself up as a brand expert, getting your own branding right is a terrifyingly stressful project. The hours I spent debating (with myself) the pro’s and con’s of each of these options is quite frankly embarrassing.

The former makes it clear what I do – I’m a man who does brand who happens to have ginger hair (yes, ok….remnants of ginger hair these days).

The latter is a word play, less overt in positioning but has more character and personality.

Would it make a difference which option I went for? Would it matter either way to anyone? Well there's one person to whom it clearly would make a difference, someone who really cares....me.

And that, in the end, is the point. To stand any chance of success, before you start trying to make it distinct, relevant and compelling to any external audience, it has to work for the most important audience of all; you.

If you (and by that I obviously mean the people responsible for delivering the brand in all its facets) believe in it, you’ve a fighting chance of being able to persuade complete strangers to invest their time and money in it.

As you will no doubt have seen on this site, I went with the one I felt not only represented what I do, but also gives a hint about the way I do it. That was the one I believed in most.